Setup the offers for customers to redeem their coins

After deciding how customers can earn points, the next step is creating offers for them to redeem those points. We already set up rewards for signing up and buying things, and now we want them to be able to use those points to convert it into something useful. So, here you can create rules for your customers to use their points, these rules are like offers that they can swap their coins for, like getting amount discounts, free shipping, etc. Here, we will look at creating and customizing some of those offers.

Now when you initially set up your Loyalty Program, Nector by default has one redemption rule predefined based on the cashback value chosen during the onboarding process.

Customizing the default offer

For example, refer to the below image:




In this image we can see an offer where we are giving ₹10 off for every 100 coins. To modify it, click on that particular offer.




As you can see the Discount Type is set to Dynamic Discount which means the customer can get ₹10 off depending on the points they have. For example, they redeem 500 coins they will get ₹50 off.

Next we have the Coins Required To Get The Starting Discount section, this denotes the number of coins required to redeem this discount. Here, we have specified it as 100. Since this is a dynamic discount, the 100 coins acts as a base value to get the base discount of ₹10. If the customer has more coins, for example, 500 coins, they will be able to get ₹50 off.

Then we have to set the Starting Discount and Maximum Possible Discount. The way it works is it restricts the discount to be redeemed only upto a certain limit. In the above image the maximum amount is set as 200 so it means at maximum coins the customer can redeem is 2000 coins on this offer to get a ₹200 discount.




Finally we have the Restrictions section, this is optional, here you can add a minimum cart amount for the offer to be valid and any cart with value below it would not be considered. Here we set the Minimum cart amount to 500, so it means the customer should have a minimum of ₹500 worth of items in the cart, to be able to redeem the offer.

Defining Additional Ways to Redeem (Optional)

There are three different ways in which your customers can redeem their coins:

Amount Discount
Percentage Discount
Free Shipping

We will explain them each with three different examples.

Example 1: Creating a fixed ₹100 off discount that can be redeemed for 1000 coins

This is used to give a fixed discount to the customers.To generate, click on Create button, a popup will open, select Amount discount option and under it select the Fixed discount value

There are a couple of fields which you would have to fill, below is a brief description explaining those fields:

Coins required to redeem this offer - Enter the number of coins the customer needs to redeem to get the offer.
Discount Amount - Enter the discount amount value that will be generated by redeeming the defined number of coins
Minimum cart amount - It is optional so if set, generated offers will have minimum cart amount restriction.




In the above example the customer can redeem a 100₹ fixed discount amount coupon by redeeming 1000 coins on a minimum cart amount of 200₹

Example 2: Creating a 10% off fixed discount that can be redeemed for 100 coins

The rules are similar to Fixed Amount Discount explained above, only difference will be the final coupon will get generated in terms of percentage instead of amount. To generate click on Create button, a popup will open, select Percentage discount option under it select the Fixed discount value

There are a couple of fields which you would have to fill, below is a brief description explaining those fields:

Coins required to redeem this offer - Enter the number of coins the customer needs to redeem to get the offer
Discount amount - Enter the discount percent value that will be generated by redeeming the defined number of coins
Minimum cart amount - It is optional so if set, generated offers will have minimum cart amount restriction.




In the above example the customer can redeem a 10% off fixed discount coupon by redeeming 100 coins.

Example 3: Creating a fixed free shipping coupon that can be redeemed for 200 coins

This is used to provide customers with free shipping on their orders. To generate, click on Create button, a popup will open, select Free shipping option.

There are a couple of fields which you would have to fill, below is a brief description explaining those fields:

Coins Required To Get Free Shipping - Enter the number of coins the customer needs in order to redeem the offer
Minimum cart amount - (Optional) If set, the generated discount will have minimum cart amount restriction.




In the above example the customer can redeem the Free shipping coupon for 200 coins on a minimum cart amount of ₹ 499


Screenshot of how the customer can see Ways to Redeem:

Floating widget

Updated on: 05/10/2024