Articles on: Integrations

MailChimp Integration

Visit the Mailchimp Integration Page. You can also find it under Email & WhatsApp Marketing inside the Integrations page.

To enable the integration, you need to choose the primary selector, and get the API key, audience id & the server prefix from your Mailchimp dashboard.

Primary Selector - This refers to the primary attribute used to map customers between Nector and Mailchimp. You can choose email.

Getting your API key


Login to your Mailchimp dashboard.
Click on your account name in the top right corner, and then click on the Profile link.
Click on the API keys link under extras. See the below image for reference.




Create a new API key by clicking on the Create button. On the next page, enter a name for the API key and click on Create.
Copy the API key that is shown and paste it on nector dashboard.
The server prefix must be filled automatically.
Next, you need to find your audience id.

Getting your audience id


Login to your Mailchimp dashboard.
Refer this article from Mailchimp to find your audience id.
Once you have the audience id, paste it on the nector dashboard.

After entering the details, click on the Initialize button to enable the integration. Once it is enabled, you will see the below view.




Sending Events To Mailchimp



Events can be sent to Mailchimp when certain things happen on Nector. You can then setup automations on Mailchimp, which can be triggered when the event occurs on Nector. For example, when a customer is rewarded with wallet coins, an event can be sent to Mailchimp, which in turn will trigger an automation that sends an email to the customer.

Visit the Events Page on your Nector dashboard.

As the first step enable the events by toggling the status button on that page. After enabling you will see the below view.




Add new event


Now switch to the Send Events tab and click on the Create button, a popup will open

Now select the event on which you want to notify the external integration, also select the MailChimp as the external integration that needs to be notified, and add any filters based on which event sending should be restricted

There are many events supported on nector. If you don't know which to choose, here are the two events that are most relevant and commonly used:

Wallet Coins Rewarded: This event will be sent whenever wallet coins are rewarded on nector.
Coupon Is Created: This event will be sent whenever a customer uses his wallet coins to get a discount/coupon code on nector.

For example,
To send an Wallet Reward Event to a MailChimp whenever wallet coins are rewarded to a customer on nector, you would create the event as shown below.




Once you have entered all the details, click on the Create button in the popup.

Events can also be sent for other things like when a new customer is referred, for coin expiry notification, for review request, and more. To learn how to setup these events, look into those respective articles.

For a list of events and the data associated with each event, please refer this article for more info: https://nector.crisp.help/en/article/event-details-sent-to-external-integrations

After you are done setting up events to be sent to MailChimp from Nector, you can create journeys on MailChimp in response to the Events. For this, visit your MailChimp dashboard and set up the integration. Read the steps below:

Go to you MailChimp dashboard, look for Automations and click on Overview on it.




Click on Build From Scratch to start a new journey.

Enter the desired name of your journey.




In the new page, click on "Choose A Starting Point" and from the menu, go to API & Integrations and click on Event API




In this example since we have created an event for wallet reward, we will be choosing the "walletreward_create" trigger from the options.




Inorder to make the trigger available in your MailChimp dashboard, a sample event needs to be sent from nector. This sample event can be sent to MailChimp simply by adding some coins to an account on Nector. To reward coins manually refer to this article Manually reward coins to customers

If you would like to create Flows for a separate event, kindly contact the Nector team, by referring here

Click on Save Starting Point




Click on "Add a Journey Point" and from the actions choose, Send Mail. Configure your mail subject, content and customise it according to your preferences. Then save it.




When your Customer Journey map is ready, click Continue. Your new journey will be visible under the Overview page.

Updated on: 15/04/2024

Was this article helpful?

Share your feedback

Cancel

Thank you!