SMS Template Repository
📩 SMS Loyalty Library: Ready-to-Launch Templates (DLT-Friendly)
Writing SMS copy from scratch slows launches and increases approval risk.
This library gives you ready-to-use, DLT-friendly SMS templates for key loyalty moments — rewards, referrals, orders, reminders, and reviews.
Each trigger includes 2 variations (within 160 characters):
- A (High-Intent): engaging, action-oriented
- B (Clean): simple, informational, approval-friendly
SMS Loyalty Trigger Library (2 Variations Per Trigger)
Trigger | A (High-Intent) | B (Clean) |
|---|---|---|
Referral Coupon Claim (Gifted) | {business_name}: {referred_by_name} sent you {coupon_name}. Save {coupon_value} on your first order. Redeem now: {link} | {business_name}: Coupon received: {coupon_name}. Discount: {coupon_value}. Use at checkout: {link} |
Wallet Reward (Points Credited) | {business_name}: You earned {wallettransaction_amount} {business_coin_name} for {wallettransaction_title}. Use coins on your next order: {link} | {business_name}: Wallet credited with {wallettransaction_amount} {business_coin_name}. Reason: {wallettransaction_title}. View wallet: {link} |
Referral Coupon Claim (Self-earned) | {business_name}: Nice work! You unlocked {coupon_name}. Apply {coupon_value} on your next order here: {link} | {business_name}: Reward unlocked: {coupon_name}. Value: {coupon_value}. Redeem at checkout: {link} |
Welcome Template | {business_name}: Welcome to rewards. Earn coins on purchases, referrals, and reviews. Get started here: {link} | {business_name}: Your rewards account is active. View wallet and perks here: {link} |
Coupon Created | {business_name}: A new coupon is waiting. Use {coupon_name} to save {coupon_value} on your next order: {link} | {business_name}: Coupon added: {coupon_name}. Discount value: {coupon_value}. View details: {link} |
Wallet Reward (Alternate / General) | {business_name}: Wallet updated. +{wallettransaction_amount} {business_coin_name} added. Use them anytime: {link} | {business_name}: {wallettransaction_amount} {business_coin_name} credited. Reason: {wallettransaction_title}. View wallet: {link} |
Wallet Redeem | {business_name}: Redemption successful. You used {wallettransaction_amount} {business_coin_name}. See details: {link} | {business_name}: Wallet redeemed. {wallettransaction_amount} {business_coin_name} used. View details: {link} |
Review Request | {business_name}: How was your recent order? Share a quick review and help others shop smarter: {link} | {business_name}: Please leave a review for your recent purchase here: {link} |
Order Created | {business_name}: Order confirmed — {order_name}. Total: {order_amount}. Track updates here: {link} | {business_name}: Order placed. {order_name}. Total: {order_amount}. Track order: {link} |
Unused Coupon Reminder | {business_name}: Reminder — your {coupon_name} saves {coupon_value}. Don’t miss out. Redeem here: {link} | {business_name}: Coupon reminder: {coupon_name}. Discount: {coupon_value}. Redeem: {link} |
Unused Wallet Coin Reminder | {business_name}: You have {wallettransaction_closing_balance} {business_coin_name} ready to use. Apply coins here: {link} | {business_name}: Wallet balance available: {wallettransaction_closing_balance} {business_coin_name}. View wallet: {link} |
Wallet Coin Expiry Reminder | {business_name}: {wallet_expiry_amount} {business_coin_name} expire soon. Use them before they’re gone: {link} | {business_name}: Expiry notice: {wallet_expiry_amount} {business_coin_name} will expire soon. Use coins: {link} |
Referral Coupon Reminder (Repeat) | {business_name}: Your referral coupon {coupon_name} is still unused. Save {coupon_value} today: {link} | {business_name}: Referral coupon available: {coupon_name}. Value: {coupon_value}. Redeem: {link} |
Incomplete Referral Claim | {business_name}: You left something behind. {coupon_name} ({coupon_value}) is still available. Continue here: {link} | {business_name}: Checkout incomplete. Coupon {coupon_name} worth {coupon_value} still available. Resume: {link} |
Review Created (Thank You) | {business_name}: Thanks for your review. Your reward is being processed. Track status here: {link} | {business_name}: Review received. Reward will be added to your account soon. View details: {link} |
Best Practices
- Keep SMS length under 160 characters
- Always include {business_name}
- Use a single clear CTA link
- Avoid emojis for higher DLT approval rates
Updated on: 05/02/2026
Thank you!
