Articles on: Communications

SMS Template Repository

📩 SMS Loyalty Library: Ready-to-Launch Templates (DLT-Friendly)


Writing SMS copy from scratch slows launches and increases approval risk.

This library gives you ready-to-use, DLT-friendly SMS templates for key loyalty moments — rewards, referrals, orders, reminders, and reviews.


Each trigger includes 2 variations (within 160 characters):

  • A (High-Intent): engaging, action-oriented
  • B (Clean): simple, informational, approval-friendly



SMS Loyalty Trigger Library (2 Variations Per Trigger)


Trigger

A (High-Intent)

B (Clean)

Referral Coupon Claim (Gifted)

{business_name}: {referred_by_name} sent you {coupon_name}. Save {coupon_value} on your first order. Redeem now: {link}

{business_name}: Coupon received: {coupon_name}. Discount: {coupon_value}. Use at checkout: {link}

Wallet Reward (Points Credited)

{business_name}: You earned {wallettransaction_amount} {business_coin_name} for {wallettransaction_title}. Use coins on your next order: {link}

{business_name}: Wallet credited with {wallettransaction_amount} {business_coin_name}. Reason: {wallettransaction_title}. View wallet: {link}

Referral Coupon Claim (Self-earned)

{business_name}: Nice work! You unlocked {coupon_name}. Apply {coupon_value} on your next order here: {link}

{business_name}: Reward unlocked: {coupon_name}. Value: {coupon_value}. Redeem at checkout: {link}

Welcome Template

{business_name}: Welcome to rewards. Earn coins on purchases, referrals, and reviews. Get started here: {link}

{business_name}: Your rewards account is active. View wallet and perks here: {link}

Coupon Created

{business_name}: A new coupon is waiting. Use {coupon_name} to save {coupon_value} on your next order: {link}

{business_name}: Coupon added: {coupon_name}. Discount value: {coupon_value}. View details: {link}

Wallet Reward (Alternate / General)

{business_name}: Wallet updated. +{wallettransaction_amount} {business_coin_name} added. Use them anytime: {link}

{business_name}: {wallettransaction_amount} {business_coin_name} credited. Reason: {wallettransaction_title}. View wallet: {link}

Wallet Redeem

{business_name}: Redemption successful. You used {wallettransaction_amount} {business_coin_name}. See details: {link}

{business_name}: Wallet redeemed. {wallettransaction_amount} {business_coin_name} used. View details: {link}

Review Request

{business_name}: How was your recent order? Share a quick review and help others shop smarter: {link}

{business_name}: Please leave a review for your recent purchase here: {link}

Order Created

{business_name}: Order confirmed — {order_name}. Total: {order_amount}. Track updates here: {link}

{business_name}: Order placed. {order_name}. Total: {order_amount}. Track order: {link}

Unused Coupon Reminder

{business_name}: Reminder — your {coupon_name} saves {coupon_value}. Don’t miss out. Redeem here: {link}

{business_name}: Coupon reminder: {coupon_name}. Discount: {coupon_value}. Redeem: {link}

Unused Wallet Coin Reminder

{business_name}: You have {wallettransaction_closing_balance} {business_coin_name} ready to use. Apply coins here: {link}

{business_name}: Wallet balance available: {wallettransaction_closing_balance} {business_coin_name}. View wallet: {link}

Wallet Coin Expiry Reminder

{business_name}: {wallet_expiry_amount} {business_coin_name} expire soon. Use them before they’re gone: {link}

{business_name}: Expiry notice: {wallet_expiry_amount} {business_coin_name} will expire soon. Use coins: {link}

Referral Coupon Reminder (Repeat)

{business_name}: Your referral coupon {coupon_name} is still unused. Save {coupon_value} today: {link}

{business_name}: Referral coupon available: {coupon_name}. Value: {coupon_value}. Redeem: {link}

Incomplete Referral Claim

{business_name}: You left something behind. {coupon_name} ({coupon_value}) is still available. Continue here: {link}

{business_name}: Checkout incomplete. Coupon {coupon_name} worth {coupon_value} still available. Resume: {link}

Review Created (Thank You)

{business_name}: Thanks for your review. Your reward is being processed. Track status here: {link}

{business_name}: Review received. Reward will be added to your account soon. View details: {link}



Best Practices

  • Keep SMS length under 160 characters
  • Always include {business_name}
  • Use a single clear CTA link
  • Avoid emojis for higher DLT approval rates


Updated on: 05/02/2026

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