Email Template Repository

Overview

This knowledge base contains 13 automated email templates for customer engagement, loyalty programs, referrals, and reviews. Each template is designed with responsive HTML and follows best practices for email marketing.

Email Templates Summary

Detailed Email Templates

1. Welcome Email (Customer Created)

Trigger: Customer is Created

Subject: Greetings! We're thrilled to have you join us! ✌

Content: Welcome message introducing {business_name} with member benefits

CTA: Explore Now

Email Preview:

HTML File: 01_customer_created_welcome.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Animated emoji badge (👋)
• Purple gradient header
• Benefits section with icons
• Member perks highlight

Dynamic Variables:

• {business_name} - Business name

2. Coupon Created

Trigger: Coupon is Created

Subject: You've earned it! 🤩 Get your reward

Content: Congratulations message with coupon name and value

CTA: Use Your Reward

Email Preview:

HTML File: 02_coupon_created.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Large animated emoji (🤩)
• Reward amount display box
• Purple gradient header
• How-to-use instructions

Dynamic Variables:

• {coupon_name} - Name of the coupon
• {coupon_value} - Discount value (e.g., $10 OFF, 20%)
• {business_name} - Business name

3. Order Confirmation (Order Created)

Trigger: Order is Created

Subject: You're the best! Thanks for shopping with us 👏

Content: Order confirmation with complete order details

CTA: Shop Again

Email Preview:

HTML File: 03_order_created.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Animated celebration emoji (👏)
• Order details table
• Purple gradient header
• Next steps section

Dynamic Variables:

• {business_name} - Business name
• {order_name} - Order number/ID
• {order_date} - Order date
• {order_amount} - Total order amount
• {order_discount} - Discount applied

4. Points Rewarded (Wallet Points)

Trigger: Wallet Point Rewarded

Subject: You've earned 😍

Content: Notification of points earned with amount and reason

CTA: View Your Coins

Email Preview:

HTML File: 04_wallet_points_rewarded.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Large reward amount display (😍)
• Purple gradient header
• Points usage benefits
• Redemption instructions

Dynamic Variables:

• {wallettransaction_amount} - Number of points earned
• {business_coin_name} - Name of loyalty points/coins
• {wallettransaction_title} - Reason for earning points
• {business_name} - Business name

5. Review Thank You

Trigger: Review is Created or Updated

Subject: Your support means the world to us! ✌

Content: Thank you message for submitting feedback

CTA: Shop Again

Email Preview:

HTML File: 05_review_created_thankyou.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Peace sign emoji (✌️)
• Purple gradient header
• Appreciation message
• Why reviews matter section

Dynamic Variables:

• {business_name} - Business name

6. VIP Tier Upgrade

Trigger: Customer's VIP Tier Changes

Subject: You've been upgraded to {viptier_formatted_tier} tier 😍

Content: Celebration of tier upgrade with new benefits

CTA: Visit Website

Email Preview:

HTML File: 06_vip_tier_upgrade.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Excited emoji (😍)
• Tier badge display box
• Purple gradient header
• New tier benefits list

Dynamic Variables:

• {viptier_formatted_tier} - New tier name (e.g., Gold, Platinum)
• {business_name} - Business name

7. Review Request

Trigger: Review Request After Order Fulfillment

Subject: We'd love to hear your feedback! 😍

Content: Request for product/service review with reward incentive

CTA: Write A Review

Email Preview:

HTML File: 07_review_request.html

Template Type: 💬 Action Request (Template B)

Key Features:

• Heart eyes emoji (😍)
• Blue gradient header (different from celebration)
• Why reviews matter section
• Reward incentive mention

Dynamic Variables:

• {business_name} - Business name

8. Friend Invitation (Incomplete Referral)

Trigger: Incomplete Referral Request to Referee (Friend)

Subject: Discover your 🎁 surprise from {referred_by_name}!

Content: Gift notification from friend with coupon details

CTA: Use Your Reward

Email Preview:

HTML File: 08_incomplete_referral_friend.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Gift emoji (🎁)
• Purple gradient header
• Friend's name highlight
• What you'll get benefits

Dynamic Variables:

• {referred_by_name} - Name of friend who sent the referral
• {coupon_name} - Name of the referral coupon
• {coupon_value} - Discount value
• {business_name} - Business name

9. Unused Coupon Reminder

Trigger: Unused Coupon Reminder

Subject: Don't miss out on your 🤑 special offer!

Content: Reminder about available coupon expiring soon

CTA: Use Your Reward

Email Preview:

HTML File: 09_unused_coupon_reminder.html

Template Type: ⏰ Urgency/Reminder (Template C)

Key Features:

• Money face emoji (🤑) with pulse animation
• Orange gradient header (urgency color)
• Expiration deadline box
• Perfect time to shop section

Dynamic Variables:

• {coupon_name} - Name of the coupon
• {coupon_value} - Discount value
• {business_name} - Business name

10. Unused Points Reminder

Trigger: Unused Coin Reminder

Subject: Turn your {business_coin_name} 💰 into something special

Content: Reminder about available points waiting for redemption

CTA: View Your Coins

Email Preview:

HTML File: 10_unused_coin_reminder.html

Template Type: ⏰ Urgency/Reminder (Template C)

Key Features:

• Money bag emoji (💰) with pulse animation
• Orange gradient header
• Points amount display box
• What you can do section

Dynamic Variables:

• {wallettransaction_closing_balance} - Current points balance
• {business_coin_name} - Name of loyalty points/coins
• {business_name} - Business name

11. Points Expiring Alert

Trigger: Coin Expiry Reminder

Subject: Last chance to use your {business_coin_name} 💰

Content: Urgent notification about expiring points

CTA: View Your Coins

Email Preview:

HTML File: 11_coin_expiry_reminder.html

Template Type: ⏰ Urgency/Reminder (Template C)

Key Features:

• Money bag emoji (💰) with pulse animation
• Orange gradient header
• Expiring amount display
• What you're about to lose section
• High urgency language

Dynamic Variables:

• {wallet_expiry_amount} - Amount of points expiring
• {business_coin_name} - Name of loyalty points/coins
• {business_name} - Business name

12. Gift from Friend Notification

Trigger: Notify Referee (Friend) About Their Coupon

Subject: 🎁 Surprise! {referred_by_name} has sent you something special!

Content: Notification of gifted coupon from friend

CTA: Use Your Reward

Email Preview:

HTML File: 12_friend_gift_notification.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Gift box emoji (🎁)
• Purple gradient header
• Large coupon value display
• How to redeem instructions

Dynamic Variables:

• {referred_by_name} - Name of friend who sent the gift
• {coupon_name} - Name of the gifted coupon
• {coupon_value} - Discount value
• {business_name} - Business name

13. Referral Success (Notify Referrer)

Trigger: Referral is Completed (Notify Referrer)

Subject: Thank you for referring {referred_to_name}!

Content: Thank you for successful referral with reward coming soon

CTA: Check Your Rewards

Email Preview:

HTML File: 13_referral_completed_notify_referrer.html

Template Type: 🎉 Celebration (Template A)

Key Features:

• Party emoji (🎉)
• Purple gradient header
• Friend's name highlight
• Keep referring section
• Reward pending notification

Dynamic Variables:

• {referred_to_name} - Name of friend who was referred
• {business_name} - Business name

Template Types Explained

🎉 Template A: Celebration

Use Cases: Welcome, Rewards, Achievements, Positive News

Visual Style: Purple gradient header, animated bounce emoji, reward display boxes

Emotional Tone: Exciting, joyful, congratulatory

Color Scheme: Purple (#667eea to #764ba2)

💬 Template B: Action Request

Use Cases: Reviews, Surveys, Complete Actions

Visual Style: Blue gradient header, friendly emoji, clear action focus

Emotional Tone: Friendly, motivating, helpful

Color Scheme: Blue (#4299e1 to #3182ce)

⏰ Template C: Urgency/Reminder

Use Cases: Expiring Coupons, Expiring Points, Time-Sensitive Offers

Visual Style: Orange gradient header, pulse animation, deadline boxes

Emotional Tone: Urgent but friendly, FOMO-driven, action-oriented

Color Scheme: Orange (#ed8936 to #dd6b20)

Technical Specifications

Responsive Design

All templates are fully responsive and optimized for:

• Desktop email clients (Outlook, Apple Mail, Thunderbird)
• Web email clients (Gmail, Yahoo, Outlook.com)
• Mobile devices (iOS Mail, Android Gmail)

Browser Compatibility

• Chrome
• Firefox
• Safari
• Edge
• Mobile browsers

Key CSS Features

• Flexbox layouts for benefit items
• CSS animations (bounce, pulse)
• Gradient backgrounds
• Box shadows for depth
• Responsive padding and margins

Email Client Testing

✅ Gmail (Web & Mobile)

✅ Apple Mail (macOS & iOS)

✅ Outlook (Web & Desktop)

✅ Yahoo Mail

✅ Mobile devices (iOS & Android)

Dynamic Variables Reference

Implementation Guide

Step 1: Choose Your Email Template

Select the appropriate template based on your trigger point from the table above.

Step 2: Replace Dynamic Variables

Replace all {variable_name} placeholders with actual values from your system.

Example:

<!-- Before -->
<p>Welcome to {business_name}!</p>

<!-- After -->
<p>Welcome to Acme Store!</p>

Step 3: Update CTA Links

Replace all href="#" with your actual URLs:

<!-- Before -->
<a href="#" class="cta-button">Shop Now →</a>

<!-- After -->
<a href="https://yourstore.com/shop" class="cta-button">Shop Now →</a>

Step 4: Test Before Sending

• Send test emails to multiple email clients
• Check mobile responsiveness
• Verify all links work correctly
• Confirm dynamic variables are replaced

Step 5: Set Up Triggers

Configure your email automation system to send the appropriate template when the trigger event occurs.

Best Practices

Timing

• Welcome Email: Send immediately after signup
• Order Confirmation: Send within 1 minute of order
• Points Rewarded: Send immediately after points are credited
• Review Request: Send 3-7 days after delivery
• Expiry Reminders: Send 7 days before expiry, then 1 day before
• Unused Reminders: Send 14-30 days after coupon/points issued

Personalization

• Always use customer's first name when available
• Reference specific products when possible
• Tailor reward amounts to customer tier
• Segment based on purchase history

Testing

• A/B test subject lines
• Test different emoji combinations
• Experiment with CTA copy
• Monitor open and click rates

Updated on: 05/02/2026