Analytics Overview for Referrals, Reviews, Store, and Communication

This document explains how to access and understand the analytics for referrals, reviews, store activity, and communication within the Nector platform. Use these steps to navigate to each analytics section and interpret the key metrics for the selected time period (e.g., last 7 days).

Step 1: Access Referral Analytics

From the left-hand menu, navigate to Analytics, then select Referral Analytics.

Set the date filter to the desired period (for example, the last 7 days) to view recent referral performance.

In the Referral Analytics section, review the following metrics:

• Total Completed Referrals: Shows the number of referrals completed in the selected time frame, along with the total revenue generated from those referrals.
• Reminder Requests: Displays how many reminder requests were sent via the Nector platform to encourage users to complete their referrals.
• Referral Section (Floating Widget) Views: Indicates how many visitors saw the referral section on the floating widget on your website.
• • The percentage indicator (e.g., 45%) shows the change compared to the previous equivalent period (e.g., previous 7 days).
• Referral Link Clicks / Shares: Shows how many people clicked, copied, and shared their referral links.
• Referral Page Views: If the dedicated Referral Page is enabled, this metric shows how many visitors viewed that page.

Step 2: Review Review Analytics

Navigate to Review Analytics under the Analytics section.

In the Review Analytics view, interpret the following metrics for the selected period:

• Total Reviews Received: Number of reviews submitted for your brand.
• Review Requests Sent: Total review requests sent via email, reminders, or other events through the platform.
• Review Views: How many times reviews have been viewed on your review page (total review impressions).

Step 3: Analyze Store Analytics

Open Store Analytics from the Analytics menu.

Within Store Analytics, review these key metrics:

• Customer Accounts Created: Total number of new customer accounts created on your website in the selected timeframe.
• Loyalty Section Views (Widget): Number of visitors who viewed the loyalty (rewards) widget displayed on your site.
• Loyalty Page Views: If the Loyalty/Rewards page is enabled, this shows how many visitors viewed that page.
• Social Clicks:
• • If you have rewards configured for following on social media (e.g., YouTube, Instagram), this metric shows the total number of clicks on those social-follow rewards.
• Sign-Up Reward Clicks:
• • For rewards like “Sign up and get 100 coins,” this shows how many times users clicked on the sign-up reward during the selected period.
• Login via Widget Clicks: Shows how many users clicked to log in using the loyalty widget.

Step 4: Evaluate Communication Analytics

Go to Communication Analytics under the Analytics section.

Review the following email performance metrics for the chosen period:

• Emails Sent: Total number of emails sent.
• Emails Opened: How many of those emails were opened.
• Email Clicks: Number of clicks on links within the emails.
• Week-over-Week Comparison (%): Percentage indicators showing performance change compared to the previous equivalent period.
• Unsubscribes: Number of recipients who unsubscribed from your emails.
• Email Bounces: Emails that bounced due to invalid or unreachable email addresses.
• Email Complaints: Any complaints or spam reports raised by recipients.
• Email Failures: Emails that failed to send due to technical issues.

You can click on any specific metric to view a breakdown by day, helping you identify on which days bounces, failures, or other events peaked.

Updated on: 07/01/2026