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# SMS Template Repository

## 📩 SMS Loyalty Library: Ready-to-Launch Templates (DLT-Friendly)

Writing SMS copy from scratch slows launches and increases approval risk.  
This library gives you **ready-to-use, DLT-friendly SMS templates** for key loyalty moments — rewards, referrals, orders, reminders, and reviews.

Each trigger includes **2 variations (within 160 characters):**
* **A (High-Intent):** engaging, action-oriented
* **B (Clean):** simple, informational, approval-friendly

---

## SMS Loyalty Trigger Library (2 Variations Per Trigger)

| Trigger | A (High-Intent) | B (Clean) |
| ---- |
| **Referral Coupon Claim (Gifted)** | {business_name}: {referred_by_name} sent you {coupon_name}. Save {coupon_value} on your first order. Redeem now: {link} | {business_name}: Coupon received: {coupon_name}. Discount: {coupon_value}. Use at checkout: {link} |
| **Wallet Reward (Points Credited)** | {business_name}: You earned {wallettransaction_amount} {business_coin_name} for {wallettransaction_title}. Use coins on your next order: {link} | {business_name}: Wallet credited with {wallettransaction_amount} {business_coin_name}. Reason: {wallettransaction_title}. View wallet: {link} |
| **Referral Coupon Claim (Self-earned)** | {business_name}: Nice work! You unlocked {coupon_name}. Apply {coupon_value} on your next order here: {link} | {business_name}: Reward unlocked: {coupon_name}. Value: {coupon_value}. Redeem at checkout: {link} |
| **Welcome Template** | {business_name}: Welcome to rewards. Earn coins on purchases, referrals, and reviews. Get started here: {link} | {business_name}: Your rewards account is active. View wallet and perks here: {link} |
| **Coupon Created** | {business_name}: A new coupon is waiting. Use {coupon_name} to save {coupon_value} on your next order: {link} | {business_name}: Coupon added: {coupon_name}. Discount value: {coupon_value}. View details: {link} |
| **Wallet Reward (Alternate / General)** | {business_name}: Wallet updated. +{wallettransaction_amount} {business_coin_name} added. Use them anytime: {link} | {business_name}: {wallettransaction_amount} {business_coin_name} credited. Reason: {wallettransaction_title}. View wallet: {link} |
| **Wallet Redeem** | {business_name}: Redemption successful. You used {wallettransaction_amount} {business_coin_name}. See details: {link} | {business_name}: Wallet redeemed. {wallettransaction_amount} {business_coin_name} used. View details: {link} |
| **Review Request** | {business_name}: How was your recent order? Share a quick review and help others shop smarter: {link} | {business_name}: Please leave a review for your recent purchase here: {link} |
| **Order Created** | {business_name}: Order confirmed — {order_name}. Total: {order_amount}. Track updates here: {link} | {business_name}: Order placed. {order_name}. Total: {order_amount}. Track order: {link} |
| **Unused Coupon Reminder** | {business_name}: Reminder — your {coupon_name} saves {coupon_value}. Don’t miss out. Redeem here: {link} | {business_name}: Coupon reminder: {coupon_name}. Discount: {coupon_value}. Redeem: {link} |
| **Unused Wallet Coin Reminder** | {business_name}: You have {wallettransaction_closing_balance} {business_coin_name} ready to use. Apply coins here: {link} | {business_name}: Wallet balance available: {wallettransaction_closing_balance} {business_coin_name}. View wallet: {link} |
| **Wallet Coin Expiry Reminder** | {business_name}: {wallet_expiry_amount} {business_coin_name} expire soon. Use them before they’re gone: {link} | {business_name}: Expiry notice: {wallet_expiry_amount} {business_coin_name} will expire soon. Use coins: {link} |
| **Referral Coupon Reminder (Repeat)** | {business_name}: Your referral coupon {coupon_name} is still unused. Save {coupon_value} today: {link} | {business_name}: Referral coupon available: {coupon_name}. Value: {coupon_value}. Redeem: {link} |
| **Incomplete Referral Claim** | {business_name}: You left something behind. {coupon_name} ({coupon_value}) is still available. Continue here: {link} | {business_name}: Checkout incomplete. Coupon {coupon_name} worth {coupon_value} still available. Resume: {link} |
| **Review Created (Thank You)** | {business_name}: Thanks for your review. Your reward is being processed. Track status here: {link} | {business_name}: Review received. Reward will be added to your account soon. View details: {link} |

---

**Best Practices**
* Keep SMS length under **160 characters**
* Always include **{business_name}**
* Use a **single clear CTA link**
* Avoid emojis for higher DLT approval rates